SaaS
Email & Social Campaign Builder
0→1 MVP for agencies and freelancers — validated campaign creation and de-risked a custom drag-and-drop editor before a full engineering build.
Role
Product Consultant
Year
2023
Toolkit
Jira, Miro, Figma, Google Workspace
Team
Platform architect, UX/UI designer, engineers, QA
Context
Early-stage SaaS for agencies and freelance marketers managing email and social campaigns. The founders needed to validate the core workflow — campaign creation via a custom drag-and-drop editor — before committing engineering time to a full build.
Goal
Get from an initial idea to a validated, buildable MVP: confirm the workflow real marketing professionals needed, and de-risk the drag-and-drop editor technically before committing engineering resources.
What I did
- Wrote the initial PRD from 0→1, defining problem statement, scope, and MVP boundaries
- Ran regular user interviews with marketing professionals to validate campaign-creation and list-management workflows
- Led technical exploration for the drag-and-drop editor to de-risk build feasibility
- Mapped end-to-end user flows for campaign creation, launch, and performance tracking
Impact
- Shipped a functioning MVP with a working campaign-creation flow
- Built an interactive drag-and-drop editor: users choose a content-block type (text, image, button, etc.) and place it on canvas to configure a campaign
- End-to-end path validated: users could create, configure, and launch an email campaign — the riskiest technical assumption proven buildable before further investment
Next project
Mobile · 2023–2024